Product Invention:

Helping Mom’s gain back some control.

Being a first time parent could easily be considered the most stressful time in your life. You are changing everything as you prepare your house for the new addition to the family. For the 7.4 million first time moms- they’re after one thing- a happy and healthy child.

 

Boon produces childcare products aimed around the mission of creating innovative gear positioned to help parents tackle one challenge after another while committing to quality and safety.

 

Our team decided to give mom’s back some control over germs- by introducing a new Boon product called- The Egg- a UVC sanitizing toy pod. 

Background:

There are 7.4 million affluent moms just like the one in the video. They are about to welcome their first new family member into their home. To prepare for this, these moms become hungry for information. They turn to parenting books, mommy blogs, as well as Baby Expos to hunt for:  tips and tricks, what to do vs. what not to do, and product reccomendations.

 

 

Product Hunt:

When it comes to determining what baby products to buy- the space is extremely crowded with innovative products. And these moms are willing to buy it all, they are not shopping for bargains, they want stylish products that blend in the rest of their house because their baby is a reflection of their values.

 

 

A Good Mother has a healthy Baby:

They end up purchasing the most innovative products because they believe it will help them be a more perfect mom. And perfection lies in having a healthy baby. 

Cleaning Products Lack Innovation

While many products have innovated over the years to help mothers, there’s one category that has stayed stagnant for over 70 years- cleaning supplies.

 

Originated in the 1940’s but gained popularity in the 2000s, cleaning whips are the number one way moms clean their child’s baby toys. No true innovation has occurred, only a switch from chemical based solution to a more natural friendly alternative with the rise of companies like The Honest Company and Dapple.

 

In fact, these mothers are spending 6-7 hours a week cleaning these toys by hand resulting in an annual $270 being spent on cleaning wipes.  While this is a lot of time and energy, they are wasting their time because if they didn’t get in all the nooks and crannies- the germs can survive and infect their child.

 

While Mom strives to control all aspects of her new babies life, the one thing she can’t control is germs.  

 

Strategy:

Help mom get a handle on eliminating germs by bringing toy cleaning into the 21st century. 

Solution:

To innovate the cleaning space we have designed a toy chest that utilized UVC technology.  This technology works as a disinfection method that uses short-wavelength ultraviolet (UV-C) light to kill or inactivate microorganisms by destroying nucleic acids and disrupting their DNA, leaving them unable to perform vital cellular functions. At the end of the night, mom simply piles the toys into the cleaning pod, switches the pod on locking it, and after thirty minutes the toys are germ free and ready to be played with again. 

Product designed by: Xia Du

Addtional Product Information

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